The cooperatives of argan oil are the true engine of social economic development.
The cooperative organization for the production of argan oil has proved to be a fruitful campaign to combat the social and economic issues that have troubled the Souss region for some time.
The cooperative promises to bring a change to this area through the production of its prized asset of argan oil. This has been helped by the growing interest for argan oil in the cosmetic world. The growth in demand for argan oil has created a social and economic movement in the south of morocco, the souss region, Essouria, Agadir and all of the atlas mountains populated by the argan forest.
Many Families in these regions have been affected by poverty and some are mostly isolated from the outside world. The demand and production of argan oil has given these families an opportunity for a better life. A source of income and the opportunity for women to become self proficient has been the result of the cooperatives, where 13 cooperatives are now operating in Essouria and many more appearing all over the province.